The Culture Behind SubliminalTiers

Rooted in music. Built through community. Worn your way.

SubliminalTiers grew out of NYC’s underground hip-hop scene and the creative world of St-Ray. We bring the music, stories, and spirit of Backpack Rap Culture into clothing that lets you carry that connection wherever you go.

From statement graphic tees to oversized hoodies and cropped silhouettes, our collections connect personal style with the culture that inspires us. Whether a design catches your eye or reminds you of a track you love, we want you to find something that feels like you.

Every merch purchase helps support St-Ray’s music and the creative work behind it. When you wear SubTiers, you’re part of that story. Your support helps us keep creating, sharing our work, and reaching new people.

That connection comes to life at the pop-up shops and events we take part in. These are places where we meet fellow artists, independent creatives, music lovers, and people discovering us for the first time. We show up to share what we’re building, hear your stories, and grow a community around a shared love of music and self-expression.

Maybe you found us through a song, stopped by our table at an event, or heard about us from a friend. However you got here, welcome. We’re glad you’re part of what comes next.

Find your next favorite. Support the music. Wear a piece of the story.